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Enough already! American-style 'promotional solutions' instead of

ads. Ads on bald heads and coffee cups. It's all gone too far.



Who remembers the early-90s when Britain mocked the commercialism and

tackiness of the US? Well, here we are in America II - The Cheap

Imitation.



What's next? Some media mogul in London pitching to Sony to advertise

PS2 on Osama Bin Laden's turban at his arrest? All that publicity - and

coinciding nicely with the ubiquitous (get a dictionary, media buyers)

follow-up computer game, Operation: Destroy Children's Imaginations.



I sell advertising - not solutions. I serve a purpose, but

fundamentally, I'm a worthless piece of shit. I'm told as much by buyers

in London. Why can't some of you buyers/planners show some humility and

sense of proportion?



Contrary to your most heartfelt beliefs, you are not the most important

people in the world.



Go and do something for the benefit of others, like give blood or throw

yourself under a train - you may find it uplifting.



And you clever 'creatives', who provide innovative 'bespoke promotional

solutions' in 'strategic' places - grow up!



Ads at the bottom of pint glasses aren't clever, they're just plain

irritating.



This article was first published on mediaweek.co.uk

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