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Acxiom launches online lead generation service

LONDON - Acxiom UK has launched an online lead generation service called Acxiom InfoBase-X Intelligent Leads that is designed to help marketers identify top performing leads.

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InfoBase-X Intelligent Leads allows marketers to identify relevant leads in real time and manage online acquisition campaigns, improving marketing effectiveness and return on investment.

The service uses a customer information database to recognise each lead and then applies a segmentation tool that discriminates between leads and identifies which should be targeted for the campaign.

Finally, the data is hygiene tested to counter lead fraud. The entire process is conducted online, instantly.

Nick Martin, managing director at Acxiom UK, said: "A large proportion of online prospects fall outside of the correct target market, and are therefore destined to clog up the sales funnel and increase call centre costs unnecessarily.

"However, the other 50% represent great new business potential. The challenge for marketers is to identify which half is valuable for their campaign."

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