Additional Information


Content

Barrhead Travel turns to online lead generation

LONDON - Barrhead Travel, one of the UK's largest independent travel companies, has started using Attinger Jack to build its prospect database.

Share this article

The company, which owns websites including Flightsdirect.com, has begun allocating spend to online lead generation having previously focused solely on organic and paid search marketing.

Jacqueline Dobson, managing director at Barrhead, said the decision was made after "excellent" results in a test campaign using Attinger Jack's lead generation rewards website for an over-40s audience, Activeyou.co.uk.

The leads will build the company's prospect database and be used in its email marketing campaigns.

London-based Attinger Jack launched Active You in early 2009.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^