Barclaycard 'waterslide' becomes most popular branded iPhone app

  • 1waterslidegame02.jpg

    1waterslidegame02.jpg

  • 2waterslidegame04.jpg

    2waterslidegame04.jpg

  • 3waterslidegame01.jpg

    3waterslidegame01.jpg

  • 4waterslidegame03.jpg

    4waterslidegame03.jpg

  • 5waterslidegame06.jpg

    5waterslidegame06.jpg

of

LONDON - Barclaycard's "waterslide" iPhone application, which was released just 13 days ago, has become the most popular free branded advertising game in the history of the iTunes app store.

With three million downloads, the game, created by Dare and Fishlabs, is now the number one free iPhone application in 57 countries.

The 'waterslide extreme' game, which is based on the creative concept from Bartle Bogle Hegarty's TV ad, enables users to navigate a person down a giant waterslide by tilting their iPhone.

Users can choose from male or female characters, which navigate increasingly difficult slides while collecting points and avoiding dangerous obstacles.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners