Prostate Cancer Research run Bob Monkhouse twitter feed
LONDON - Bob Monkhouse is set to twitter from beyond the grave as part of the latest extension to the Prostate Cancer Research Foundation's award winning 'Give a few bob' campaign.
The initiative was set up by The Communications Agency, which created @bob_monkhouse. The feed will run a combination of prostate cancer research news and 140-character versions of the late comedian's famous one-liners.
The Communications Agency launched the 'Give a few bob' campaign in 2007 to raise awareness of the dangers of prostate cancer.
It featured a computer-generated image of Monkhouse -- who died of the disease in 2003 -- encouraging the public to donate to the charity.
The campaign won this year's MCCA award for Best of the Best.
Speaking about the decision to launch a Bob Monkhouse twitter feed TMA creative director Alan Curson said: "We try to be very informal and make it feel like a genuine twitter feed. You've got to keep the balance between news and jokes."
Tweets asking for donations are rare and in keeping with the campaign's tone. One reads: "Excuse me shaking a collecting box at you but it's nicer than the box I currently reside in & donating at www.thepcrf.org could save lives".
Latest jobs Jobs web feed
- Head of Editorial Compliance Telegraph Media Group Competitive + excellent benefits, London
- board director > DIRECT RESPONSE EVANGELIST collectivo to £90k + bens, LONDON
- Senior Brand Manager Ball & Hoolahan £55,000 + Car/Car Allowance, London
- Brand Manager Amnesty International Secretariat £52,464, WC1X 0DW
- Senior CRM Planner Direct Recruitment £80,000 - £95,000, Central London
- Planner Direct Recruitment Up to 60k plus benefits, Central London