Marlboro to unveil first new cigarette brand in two years

LONDON - Cigarette brand Marlboro is set to launch a new brand in the UK.

It is the first NPD launch for Philip Morris Ltd since 2007, when it announced Marlboro Silver.

Marlboro's product portfolio includes Marlboro Red, Marlboro Gold, previously called Marlboro Lights, and Marlboro Menthol.

A trial of the product in Russia came in packs styled like cigarette lighters, with an opening at the side.  

 

 

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners