Additional Information


Gap shifts US ad account to Crispin Porter & Bogusky

NEW YORK - Gap is shifting its entire US ad account into Crispin Porter & Bogusky after the agency was picked to handle a successful holiday campaign for the fashion retailer in the summer.

Share this article

The move is a blow to incumbent Laird & Partners, the independent New York ad agency which had handled the account since 2002.

Over the summer, Gap picked Crispin Porter to handle its flagship summer activity, marking the first time that the brand moved beyond agency of record Laird & Partners for a major campaign in seven years.

A report in the US quoted a Gap spokesperson: "After a comprehensive review, we've decided to take our advertising in a different direction.

"We have hired Crispin Porter & Bogusky to partner with us for holiday and beyond. They are well-known for delivering breakthrough campaigns that are both innovative and creative."

Laird & Partners had been Gap's creative agency of record since 2002, when it was selected to handle print and TV advertising

Gap has recently turned its attention to social media, and launched a cinema, print and outdoor push in August designed to drive consumers to a dedicated Facebook group amid a sales decline.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^