Unilever draws up shortlist for global media pitch

GLOBAL - Unilever has shortlisted Carat, Initiative, Mindshare and PHD for its lucrative global media planning and buying account.

Sources close to the pitch have told Media that second-round meetings and presentations were conducted in London last week and a final shortlist will be released at the beginning of November.

The FMCG giant initially launched a review in its key global markets in July. Its annual advertising spend is in excess of US$5 billion.

Read more of this story at the Media Asia website.

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