Additional Information


Content

No more letters to Santa, put your Christmas wish list on Facebook

LONDON - Brazen gift demanders will be able to post their Christmas wish lists not just to Santa c/o the North Pole but to their friends and family on social networks as part of a new Christmas shopping campaign.

Share this article

Online fashion aggregator ShopStyle.co.uk is inviting shoppers to select the gifts they would like to receive as Christmas gifts, from a selection of around 2,000 items.

The list of desired fashion, bags, shoes and cosmetics can then be published on the shopper's Facebook profile or Twitter feed, or even sent via email to friends and family.

Would-be gift givers can click through and be taken directly to the relevant fashion retailer to make the purchase.

It is ShopStyle's first Christmas campaign and adds to the site's existing social media applications. The website said it would also allow fashion brands to see what is going to be popular this season.

Shannon Edwards, European director of ShopStyle, said: "We wanted to do something different for our first Christmas campaign. Instead of adopting a traditional marketing tactic, we created a tool which taps into our social media heritage.

"This tool will not only be useful to our users but will also enable peer to peer communication, which is crucial for the brands and stores we work with, at this time of year."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

Back to top ^