Tory 'Jedward' poster hits streets within minutes of X Factor eviction

Tories...Jedward poster
Tories...Jedward poster

LONDON - Euro RSCG has created a poster featuring Gordon Brown and Alistair Darling as X Factor evictees Jedward, aping a similar effort released by the Labour Party two weeks ago.

The Conservatives' poster appeared around London on digital poster sites last night, within five minutes of the bequiffed pair being voted off the ITV talent show.

Two weeks ago, the Labour Party released an almost identical press ad, featuring David Cameron and George Osborne dressed like Jedward.

Mark Mendoza, chief executive of media agency MPG said: "It's a great ad - thanks to Euro - and to the client for having the balls to go for it."

The ad uses the tagline "deadwood" as a pun to refer to the current Labour government, a phrase also used as the front page headline in today's Sun to refer to Jedward's exit.

The Labour Party's poster used the strapline "You won't be laughing if they win".

A Labour Party spokesman said: "We did this two weeks ago and this shows once again how Labour is leading the way in digital campaigning and the Tories are left scrabbling around playing catch up."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an Exciting Christmas in EC1

Have an Exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

EC1's socially conscious heroes

EC1's socially conscious heroes