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Honda launches digital campaign for VFR1200F motorcycle launch

LONDON - Digital agency Crayon has created a pan-European digital campaign for Honda to promote its road sports motorcycle, the VFR1200F.

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Crayon has launched a website, Feelvfr.com, promoting the VFR1200F, which will be supported by email activity, affiliate marketing and social media.

The multi-language site has been designed to support the bike's launch in 13 different countries.

Crayon's campaign will target experienced and affluent motorcyclists and will run across Europe.

A pre-launch multi-language microsite with countdown timer combined with an email and CRM campaign was used in the run up to the launch of the main site and included a free prize draw data capture mechanism.

Harry Cooklin, manager brand communications at Honda Motor Europe, said: "For the first time we've used digital channels to launch a new motorcycle, our flagship VFR1200F.

"With the campaign running across Europe, Crayon has produced a multi-language site, no mean feat in limited time."

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