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Facebook and Twitter boost awareness for (Red)

LONDON - Aids charity (Red) generated around one million interactions during its tie-in with Facebook and Twitter for World Aids Day on Tuesday.

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Facebook enabled members to change the colour of their profile page to red while Twitter allowed people to change the colour of their tweets by entering #red along with the text.

According to (Red) its Facebook fan membership doubled in size to around 380,000 as a result of the day's activity. Additionally 60,000 members added red to their profiles and 25,000 shared a (Red) promotional video.

On Twitter 500,000 people added the hashtag #red to their messages including Barack Obama and celebrities such as Ashton Kutcher, Davina McCall and Paris Hilton.

Google.com featured a World Aids Day ribbon, linking through to various charities connected with fighting the disease.

Additionally Nike tied in with (Red) to launch a brand of red football laces. All the profits from the product will be donated to the charity.

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