Additional Information


Lonsdale signs up Olympic gold medal winner DeGale

LONDON - Boxing equipment brand Lonsdale has agreed a sponsorship deal with James DeGale, middleweight gold medal winner at last year's Olympics in Beijing.

Share this article

DeGale, who started fighting professionally this year, will become a brand ambassador for the heritage boxing marque. Boxers from Mohammed Ali to Ricky Hatton and Joe Calzaghe have all worn Lonsdale gear.

Sunny Singh, sponsorship manager at Lonsdale, said: "James is a massive talent with great charisma. He is already a role-model to many and we look forward to supporting him with our extensive experience in boxing as he punches his way to more success in future."

Lonsdale is among a raft of sportswear brands, which also includes Slazenger, to have been purchased by sporting goods retailer Sports Direct, which today announced pre-tax profits of £57.8m for the half year to 25 October.

The figure was down 41% year on year, while revenues climbed 10% to £756.9m. The retailer upgraded its sales forecasts for the year to April to £155m on the back of robust first half trading.

Sports Direct's majority shareholder and Newcastle United owner Mike Ashley recently renamed St James' Park as @ St James' Park, prompting a backlash from fans.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^