Additional Information


Content

Mindshare wins £50m Randstad recruitment account

LONDON - WPP's Mindshare has won the £50m global media planning and buying account for Randstad, the world's second-largest recruitment group.

Share this article

Mindshare's Amsterdam office will handle international account management for the Netherlands-headquartered client.

Media activity kicking off next year will focus on Randstad's home country in addition to France, Belgium, Poland, Switzerland, Germany and Australia.

Randstad boosted its market position by acquiring rival Vedior in 2008, giving it a presence in 46 countries and a top three position in all the countries above, except Australia, in addition to the UK, Argentina, Luxembourg, Canada, Chile, Greece, Cyprus, India, Mexico, Portugal and Spain.

The media review was conducted by marketing consultancy 3MO. 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^