Additional Information


Shock Absorber showcases sports-specific bras

LONDON - Sports bra brand Shock Absorber has launched a microsite created by Iris Manchester to promote its new range of sports-specific bras.

Share this article

The site explains the science behind the range, which consists of bras for running, ball sports and racket sports.

The campaign supporting the range includes press and online ads in both sports and women's health and lifestyle publications.

Iris has worked with Shock Absorber since 2007 and created a microsite for its swimwear range in March last year.

Pete Armstrong, creative director at Iris Manchester, said: "It's great to be partnering Shock Absorber on another category-defining product launch, which sees us continue to build their credentials as a leading sports performance brand."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Back to top ^