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ESPN debuts UK-focused online sports site

LONDON - ESPN, the Disney-owned sports broadcaster, has launched its first UK-focused online sports site, offering coverage of football, cricket, rugby union, rugby league, golf, tennis and F1.

ESPN: launching first UK-focused online sports site

ESPN: launching first UK-focused online sports site

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The site, ESPN.co.uk, marks the company's first online destination created specifically to serve UK sports fans and will play an important part of ESPN's multiplatform approach.

It aims to be a one-stop portal for fans and as well as news and information, will feature original commentary and analysis, exclusive video and audio and fantasy sports.

The broadcaster which acquired the Barclays Premier League rights following Setanta's demise last summer intends to increase the site's coverage by including more sports throughout the year.

ESPN.co.uk will also act as a hub for the multimedia company's other sport-specific sites, including ESPNcricinfo.com, ESPNsoccernet.com, ESPNscrum.com, the newly re-launched ESPNF1.com and ESPN.com.

The launch builds upon ESPN's digital leadership and growth in the UK in 2009.

Lynne Frank, senior vice-president and managing director, ESPN - Europe, Middle East and Africa, called the launch an "exciting and significant step" in connecting with sports fans in the UK.

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