Armani and Reebok to roll out co-branded clothing

Armani: teams up with Reebok to produce sports range
Armani: teams up with Reebok to produce sports range

LONDON - Giorgio Armani and Reebok have teamed up to create a combined clothing collection.

Armani's EA7 sports range and Emporio label have used Reebok's sports heritage to create the activewear.

Unveiled last weekend at the Milan Fashion Week, the items will be on sale to the public from July 2010 through Emporio Armani boutiques, selected Reebok concept stores and other retailers, which are yet to be announced.

Giorgio Armani said: "Today sportswear and active wear have become really important parts of our wardrobes.

"I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable. My new alliance with Reebok is a natural consequence of this philosophy."

The co-branded clothing items will include footwear and apparel, aimed at both men and women.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky