Additional Information


Content

TUI Travel hires social media agency

LONDON - TUI Travel has appointed social media agency NixonMcInnes to create a social media strategy for its First Choice brand, following a pitch against undisclosed agencies.

First Choice: arms full campaign

First Choice: arms full campaign

Share this article

The travel company is hoping social media activity, aimed primarily at families, will increase customer engagement and brand consideration.

TUI said activity would position the First Choice brand as a "caring company" and aim to communicate the benefits of First Choices' Holiday Villages.

Nathan Timmins, head of online marketing at TUI Travel UK, said: "First Choice's initial experiments with social media have already proved its value and we are keen to get even closer to our customers through this channel."

Last year, the travel operator overhauled its below-the-line marketing functions as part of a wider restructure within its customer division.

The move, intended to help it respond more quickly to customer needs, saw its marketing department divided into two teams – one covering brand strategy and the other CRM and innovation.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Today’s the Day External website

by Lindsey Clay, 21/11/2014

 

Back to top ^