Additional Information


AOL sells affiliate network

LONDON - AOL has sold its affiliate marketing network to UK network Digital Window for an undisclosed sum.

Share this article

Digital Window owns subsidiaries including Affiliate Window, one of the UK's biggest affiliate networks and Shop Window, a product comparison engine. It will incorporate to become the UK's largest affiliate network.

AOL acquired Newcastle-based Perfiliate, the business behind in February 2008 for $125m. The business was run out of AOL's advertising division.

Around 18 staff from AOL's London-based office will move to Digital Window's office in London's E1 from tomorrow, while 42 staff members from's Newcastle office will stay in place. A number of staff have also taken voluntary redundancy under the agreement.

In 2009 European media companies Axel Springer and Publigroupe, which owns one of Europe's leading affiliate networks, Zanox, acquired a 50.1% stake of Digital Window.

An AOL spokesman said: "AOL is focused on building the world's best products and services, including great content and brand advertising platforms. Since July of last year, AOL has been focused on executing its strategic initiatives. As part of that execution plan, we are reviewing the list of AOL assets as they relate to the core strategy.

"We remain committed to our employees and providing the best products for our users, advertisers and partners.

"[Social network] Bebo and [video search product] Truveo are still part of the AOL family."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^