BR Video: BA stays in public favour despite strikes

LONDON - People are largely loyal to British Airways and believe it has done a good job of communicating around the cabin crew strikes, according to members of the public interviewed in our latest BR video.

Most people interviewed said they would fly with BA again, with the only real dissenting voice being 19-year-old bank worker Ben, who said: "I don't want to be messed around."

But others were positive – including 39-year-old carpenter Steve, who said: "I'd rather go with a decent quality firm than go on Easyjet or some old rubbish like that."

Philip, 42 and a delivery driver, said: "I'd still fly with BA because I support their people. And if no one flies with them, then they'll all be out of a job."

Asked whether they thought BA has done a good job of communicating, the response was more mixed.

While the company has used press advertising and social media extensively to put out information and its side of the story, no one mentioned having seen this. Instead, they said they had obtained their information from TV news.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?