Conservatives target people by salary on Match.com

Match.com: Conservatives target voters via salary band
Match.com: Conservatives target voters via salary band

LONDON - The Tories are using Match.com to get digital ads, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge affects.

The ads ask: 'Earning between £8,400 and £43,900? We'll scrap Labour's planned National Insurance rise. So you'll be £150 a year better off with the Tories.'

Match.com is the UK's largest dating site and, because people provide their salary details when they register, it is able to restrict the ads to those affected by the Tories' plans.

The ad was conceived internally and designed by Perfect Day, and the space was bought by LBi.

 

 

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Robert Campbell

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky