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How has the web changed magazine reading habits?

Some consumer magazines were hit hard in the latest ABC circulation figures (January to June 2007). Titles in the major sectors, including mens, womens and music titles, suffered falls in circulation figures. Yet publishers claim their titles reach more and more people online. Here you can see a short video on what magazines consumers buy and whether the internet has changed their reading habits.

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Women's fashion and lifestyle monthly Glamour was hit by a 7% period-on-period drop in sales and many other women's lifestyle mags experienced similar declines, writes Nikki Sandison. The worst hit by far was Emap's NW (formerly New Woman), which fell 42.9% in the first half of 2007 despite a December relaunch. A few titles managed to buck the trend, including Grazia, which sold 220,125 copies a week, a 4.7% improvement on the previous six months and a significant year-on-year increase of 25.6%.

The men's sector didn't fare any better with Loaded, FHM and Maxim all suffering big drops. IPC Media's Loaded posted a period-on-period drop of 25.9% between January and June 2007, while free weekly Sport was declared the largest men's lifestyle title. In the men's weekly sector, IPC's Nuts posted a period-on-period drop of 6% and rival Zoo reported a drop of 8.7%. The men's health and lifestyle sector avoided the decline with its dominant title, Natmag-Rodale's Men's Health posting its eleventh consecutive ABC increase, up period-on-period by 0.2%.

All major monthly and weekly UK music magazines posted disappointing results with Emap's Q and Kerrang falling, along with IPC's NME and Uncut. Monthly rock title Q was down 7.2% for the January to June period to 130,179 but retained its status as the UK music title with the highest circulation. Q's weekly sister magazine, Kerrang!, which posted a record circulation figure last time around of 85,377 halted its impressive period-on-period growth by dropping 2.1% but overall the title is up 4.3% year-on-year.

The teen market followed suit with Sugar magazine posting a drop of 6.7% for the six month period. However it retained its title of top-selling teen magazine as rival Bliss was hit far worse posting a 20.6% fall to just 120,506 and a massive 43.5% drop year-on-year.

 

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