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2002 Advertising Expenditure in Japan

This report by Japanese agency Dentsu takes a detailed look at adspend in Japan in 2002, and over the last ten years, by medium and industry.

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Contents:

-Overview of Advertising Expenditures in Japan for 2002

-Advertising Expenditures in Japan for 2002

-2002 Advertising Expenditures Classified by Medium

-2002 Advertising Expenditures Classified by Industry (Four Major Media)

-Outlook for 2003 Advertising Expenditures (Four Major Media)

Appendices:

1 Japan's GDP and Advertising Expenditures (1985-2002)

2 Advertising Expenditures by Medium (2000-2002)

3 Advertising Expenditures by Industry (2000-2002)

4 Advertising Expenditures by Industry in the four major media (2001-2002)

5 Component Ratio of Media Expenditures by Industry and Industry Expenditures by Medium for 2002

6 Eleven-year trends in Advertising Expenditure by Industry Catagory (1992-2002)

7 Breakdown of Media Expenditures

8 Breakdown of Industry Catagories

To download this PDF report in full, click on the link below. Adobe Acrobat Reader required.

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