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Do viewers want more live ads like the Honda skydiving spot?

Honda's live skydiving ad attracted a lot of media coverage but what did viewers really think about it? Here you can see a short video on the public's reaction, if they watched it, and whether they would like to see more live ads in the future.

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Honda's skydiving team made history by successfully spelling out their brand name in a live ad on Channel 4.

The ad, which lasted 3 minutes and 20 seconds, went smoothly and without a single hitch, as the 19 stuntmen plummeted to the Earth from 14,000 feet above sea level.

It started at 8.10pm, during a commercial break for Channel 4's cookery series 'Come Dine with Me', with a shot of the green safety light inside the aeroplane.

A series of camera angles then showed the skydivers clambering on the outside of the aeroplane, and following a signal from the team leader, they threw themselves into the air.

Within seconds they had formed the initial 'H', and 'O' soon followed. For a moment, it looked as though the 'N' was drifting apart, but the team pulled it off, before forming a 'D' as they passed through a cloud, and finally a perfect 'A'.

The ad, which supported the campaign strapline "difficult is worth doing", ended with one of the skydivers revealing the message "hello mum" on his gloves.

Channel 4 said the ad break drew an average of 2.2m individual viewers; it began with 2.1m viewers at 20.10pm and ended with 2.3m viewers at 20.13pm. The broadcaster estimates the audience for the ad grew by 8% during its live transmission.

The stunt was created by Channel 4's in-house creative team 4creative, with support from media agency Starcom.

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