Is Boris right to cut adspend to fund more police?
Boris Johnson, the new Mayor of London, has decided to slash advertising budgets for the Greater London Authority, including the Metropolitan Police and Transport for London, to pay for more police on the capital's streets but do the public think this is the right move? Here is a short video on what people think about the decision.
Reiterating his manifesto promise, Johnson said that funding of £16.5m for an extra 440 police community support officers to patrol buses and Tube stations will come from cutting Transport for London's advertising budget.
The cuts in adspend will mean fewer high-profile campaigns such as the Metropolitan Police's Operation Trident campaign, created by Miles Calcraft Briginshaw Duffy, to fight gun crime.
The Conservative Party has previously criticised the excessive use of public spending on such campaigns.
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