LONDON - Mindshare has appointed former publisher of Wallpaper magazine Christopher Lockwood as head of its content creation arm, Invention.
In his newly created role, Lockwood will be based in London and will report to chief executive Jed Glanvill.
He will lead Mindshare’s Invention department, which focuses on non-traditional activation through branded content, sponsorship, experiential and social media.
Lockwood joins Mindshare from the now defunct Distill Magazine, where he was creative and publishing director. Prior to that he was managing director at Craft Publishing, which produced Distill.
He was also founding director of Artful Consulting and worked as a publisher at Wallpaper magazine and Dazed & Confused.
Jed Glanvill said: "I am delighted Christopher is joining Mindshare. His knowledge of high-quality content creation and media will strengthen and help to grow our Invention team."
Mindhsare’s Invention arm is led globally by Graham Bednash and George Michaelides.
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