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What do the public think about Pepsi's new logo?

Pepsi has unveiled a new logo as part of a £700m global brand make-over but what do the public think about it? Here you can see a short video on the public's opinion of the new logo and whether they prefer it to the old one.

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Pepsi wants the new logo to portray a series of emotions across the brand's portfolio. On Diet Pepsi the logo appears as a slight grin, on Pepsi a smile, and on Pepsi Max it is meant to look like laughter.

The font accompanying the logo has also changed from a bold upper-case to a retro lower-case format, with the "e" mimicking the white curve of the classic logo.

Read more about Pepsi's brand make-over here.

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