Adam & Eve/DDB wins £50m Sony Euro brief

Sony: McCann was incumbent
Sony: McCann was incumbent

Adam & Eve/DDB has picked up the estimated £50 million pan-European ad account for Sony Electronics.

The agency won the business, which will be run from its London headquarters, after a competitive pitch.

The incumbent was McCann London.

Sony called a review of the creative account in November last year.

In 2013, McCann created "volcano" to promote Sony’s 4K TVs. The spot echoed the award-winning "balls", by Fallon in 2005, but featured petals instead.

In May, Sony shifted its global advertising business for Sony Mobile from McCann London to Adam & Eve/DDB as part of a shake-up of its global agency relationships.

The company also handed the global media planning account for its mobile arm and the European media business for its electronics division to MediaCom after a competitive pitch process.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

Being Human

Whoops Adblockalypse

Huddle 2015 - as it happened