Adidas "Leo Messi - back in Barcelona" by Iris Worldwide

The Barcelona striker Lionel Messi – or at least a projection of him – features in Adidas’ online film launching the new Adizero f50 football boots. Iris Worldwide, which created the ad, describes it as "a monument to the man, the way he plays and the city he loves". It shows an image of Messi playing football being projected on to various surfaces in the Spanish city. The work was written by Pete Ioulianou, art directed by Ollie Agius and directed by Luc Schurgers through RadicalMedia.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?