Agencies line up for South African Tourism

South African Tourism has issued a tender for its global advertising, digital and media planning and buying activity.

The body said it is looking for "innovative agencies/service providers" to help it make a "quantum leap forward" through the development and execution of a fully integrated marketing effort over the next five years.

UM won the estimated £20 million global media account for South African Tourism in January 2011.

Ogilvy & Mather has worked on the organisation’s advertising in the past.

The tender is split into four parts: formulating a global marketing business strategy for 2015-2020; the buying and placement of media; execution; and providing an online solution or platform.

The execution section of the brief is divided into above-the-line advertising, below-the-line advertising, PR, digital, mobile, content and social media.

South African Tourism aborted an attempt to hire a UK digital agency in March.

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