Asics kicks off pitch for global media account

Asics: to consolidate media
Asics: to consolidate media

Asics, the Japanese sportswear brand, has called a global review of its media planning and buying account, held by Manning Gottlieb OMD in the UK and its parent group, OMD, across EMEA.

The company appointed OMD to its European media business in 2008 and works with other agencies elsewhere. It is thought that it plans to consolidate all planning and buying into a single agency. OMD is taking part in the review.

In 2008, Asics’ European media spend was estimated at £15 million.

Asics, which is particularly known for its running shoes, positions itself as a "true sport performance brand" and works with 180 Amsterdam on global advertising, including the ongoing "better your best" campaign.

This campaign included last year’s film "chase", which appeared online and on TV, and was accompanied by a Facebook app with tailored training strategies. The ad showed a woman running through an urban housing estate chasing another woman, who is revealed at the end of the film to be the "best" version of herself.

Asics was unable to comment on the review as Campaign went to press.


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