Barclaycard 'waterslide' becomes most popular branded iPhone app

  • 1waterslidegame02.jpg

    1waterslidegame02.jpg

  • 2waterslidegame04.jpg

    2waterslidegame04.jpg

  • 3waterslidegame01.jpg

    3waterslidegame01.jpg

  • 4waterslidegame03.jpg

    4waterslidegame03.jpg

  • 5waterslidegame06.jpg

    5waterslidegame06.jpg

of

LONDON - Barclaycard's "waterslide" iPhone application, which was released just 13 days ago, has become the most popular free branded advertising game in the history of the iTunes app store.

With three million downloads, the game, created by Dare and Fishlabs, is now the number one free iPhone application in 57 countries.

The 'waterslide extreme' game, which is based on the creative concept from Bartle Bogle Hegarty's TV ad, enables users to navigate a person down a giant waterslide by tilting their iPhone.

Users can choose from male or female characters, which navigate increasingly difficult slides while collecting points and avoiding dangerous obstacles.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?