BMB nets ad brief for Primelocation

Primelocation: appointed BMB
Primelocation: appointed BMB

Zoopla Property Group, the online property portal, has appointed Beattie McGuinness Bungay to handle the advertising for its Primelocation brand.

The agency, which was hired after a pitch against Zoopla's roster agency VCCP Blue, already handles advertising for its sister brand Findaproperty.

The work by VCCP on the group's core brand is unaffected by the appointment. Zoopla added Primelocation and Findaproperty to its stable of brands this year after merging with Digital Property Group, which owned the sites.

Andrew McGuinness, the BMB founding partner, commented: " has a clear role and unique positioning in what is a rapidly maturing market.

"We're delighted to work on the brand with Zoopla Property Group."

Zoopla launched a multi-million-pound ad campaign in September, comprising national TV, radio and print executions by VCCP Blue.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

Being Human

Whoops Adblockalypse

Huddle 2015 - as it happened