BMW's motorcycle arm calls digital pitch

BMW Motorrad: seeks agency
BMW Motorrad: seeks agency

BMW Motorrad, the German manufacturer's motorcycle division, is reviewing its global digital account.

The pitch is being run from Germany and overseen by Roth Observatory’s Hamburg office. The incumbent, Plan.Net, is involved.

Previous campaigns by Plan.Net for Motorrad include "unpacking power", an online film released in Christmas 2012 that showed a BMW motorbike bursting out of a giant gift box.

VCCP Berlin recently won a pitch for BMW Motorrad’s global creative account. Campaign revealed the launch of the review in January.

In June, BMW UK, a separate division to Motorrad, appointed FCB Inferno as its creative agency, ending a 35-year relationship with WCRS.

Motorrad did not respond to requests for comment.

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