Burberry has unveiled a global ad campaign shot by Mario Testino and featuring the models Cara Delevingne and Suki Waterhouse.
The Burberry autumn/winter 2014 ad campaign was devised in-house Christopher Bailey, Burberry’s chief creative and chief executive, and shot by Testino. It launches in July.
The campaign will feature Burberry’s high fashion range, Prorsum, smart line, London, and casual wear collection, Brit. It will highlight its range of men and women’s outerwear and accessories.
Delevingne and Waterhouse are joined by a host of British models for the campaign, including Malaika Firth, Callum Ball and Tarun Nijjer.
Burberry’s use of British models is part of its strategy to support "exciting and emerging talent".
The campaign is designed to reflect the artistic spirit of its new collection, which features hand-painted techniques as well as its heritage trench coat.
Bailey said: "A dynamic British cast brings the artistic spirit of the campaign to life with the iconic Burberry trench coat at its heart."
Aegis handled media buying on Burberry’s behalf for the campaign, which will appear in outdoor and print mediums, as well as on social media channels including YouTube and Facebook from next month.
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