Campaign Media Awards 2012 - Cross-Media Sales Team of the Year: Global Radio

Global Radio: generated more than £25 million net in revenue through cross-media deals
Global Radio: generated more than £25 million net in revenue through cross-media deals

In the past year, Global Radio continued to expand its media offering outside the radio marketplace, to compete for the budgets of other media.

The company created 386 cross-media partnerships for clients including big TV spenders such as Procter & Gamble and Nike. With eight million downloaded apps and counting, Global now generates 20 per cent of its digital revenues through mobile.

Highlights included a partnership with Microsoft that integrated the advertiser’s products into the Global portfolio, and a partnership between Heart FM and Sky that saw upcoming TV programmes from Sky picked by Heart presenters and recommended to their audiences.

The results were that Global generated more than £25 million net in revenue through cross-media deals, helping it enjoy its best-ever year financially, up an enviable 6 per cent year on year to £215 million in revenue in a tough market.

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