Cannes 2012: AMV BBDO, Mother and Grey win Lions in Promo & Activation category

Winner: "the nightjar app" by Abbott Mead Vickers BBDO
Winner: "the nightjar app" by Abbott Mead Vickers BBDO

AMV BBDO, Mother and Grey London were the only UK agencies to pick up a Lion in the Promo & Activation category at this year's Cannes Festival of Creativity.

The Grand Prix went to Crispin Porter & Bogusky’s American Express "small business gets an official day , a campaign which also picked up the Grand Prix in this year’s Direct category.

AMV picked up a Silver Lion for its Wrigleys "the night jar" audio iPhone game in which players are challenged to escape from a pitch-black spaceship.

Mother was awarded a Bronze for its "green box project" for Beck’s, which enabled new cultural commissions around the world, including a 200-foot high digital flame on the Statue of Liberty to mark Independence Day, by artist Arne Quinze.

Grey also picked up a Bronze for its British Heart Foundation work "Vinnie" which was fronted by the actor Vinnie Jones.

The Grand Prix winning entry for American Express, a follow-up to Crispin’s Promo, Media, Direct and Cyber-shortlisted campaign for the brand last year, helped small business and advertisers promote small businesses' official day in the US.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

Being Human

Whoops Adblockalypse

Huddle 2015 - as it happened