Manning Gottlieb OMD scooped the Grand Prix in the Media Lions, restoring some pride to Britain's reputation.
The agency triumphed for the "Google voice search" on behalf of Google.
Aside from the Grand Prix, the UK secured six Lions. The only Gold went to Grey London for its "BHF – Vinnie" campaign on behalf of the British Heart Foundation and the singular Silver went to PHD London for "ready baked jackets" for McCain Foods.
Mindshare won a Bronze for Unilever’s Lynx, Cake for Ikea, MediaCom for Wrigley’s Skittles and OMD UK for McDonald’s 24-hour restaurants.
Three of the 12 Gold Lions went to agencies from Belgium.
This article was first published on