CHI parts with Anchor after 11 years

Anchor: 'the glorious nothing days' by CHI & Partners
Anchor: 'the glorious nothing days' by CHI & Partners

Anchor, which is owned by Arla Foods in the UK, is reviewing its creative account after 11 years with CHI & Partners.

The brand has not yet begun contacting agencies with the brief, but CHI & Partners has said that it will not re-pitch for the £4 million account.

Stuart Ibberson, the senior marketing director at Arla, said: "CHI have delivered some great work for us over the last 11 years, but we feel the time is right to refresh our communications on the Anchor brand."

Sarah Golding, a partner and chief executive at CHI & Partners, added: "We have loved working with Arla and have produced work we are very proud of including the multi-award winning campaigns ‘the life of our kitchen’ and ‘made by cows’.

"We wish Anchor all the best in this next phase of their brand development."

CHI & Partners won Anchor’s advertising account in 2003 (when it was called Clemmow Hornby Inge) after pitching against BMP, DDB and M&C Saatchi.

WCRS was the incumbent in 2003 and had held the business for four years. Before that, Saatchi & Saatchi had the account for 14 years.

Anchor's media agency is Carat, which is not affected by the review.

The brand spent £3.7 million in the 12 months to September 2012, according to Nielsen.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?