Comparethemarket.com has shaken up its creative roster by appointing Albion as its customer experience agency.
Albion has been tasked with developing a customer experience to "make the brand’s service as unique as its advertising" following a process handled by AAR.
VCCP’s role as Comparethemarket’s ad agency is unaffected by the pitch. LBi previously worked with the brand but is no longer on its roster.
Benjamin Braun, the customer experience associate director at Comparethemarket, said he was impressed by Albion’s "energy and experience working with entrepreneurial start-ups" and that the agency was "positively disruptive" during the pitch.
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