Crusha ad features animated singing cats

Crusha...animated cats in new ad
Crusha...animated cats in new ad

LONDON - Milkshake brand Crusha has relaunched with a TV campaign featuring some exercise-obsessed animated kittens.

The animated ad, created by Exedra and Chick Smith Trott, features a number of the furry felines in a gym, engaged in various fitness activities from lifting weights to jumping on trampolines.

As the kittens pump iron they sing a Euro-house inspired song, which explains that crusha is "tough enough, to make milk shake".

The animations were produced by Joel Veitch, the animator responsible for award winning website,

Project name: Sugar Free Crusha
Client: Tony Lucas, Marketing Director, Silver Spoon
Brief: Remind the country's kids how great Sugar Free Crusha is.
Creative agency: Exedra Consultancy and CST
Copywriter: Elaine Jones
Art director: Anna Goodyear
Planner: Exedra Consultancy
Media agency: Zenith Optimedia
Media planner: Guy Rogers
Production company: Tomboy Films
Director: Joel Veitch
Editor: Joel Veitch
Post-production: Prime Focus London
Audio post-production: Mammoth Music
Exposure: National TV and online


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