Crusha uses kittens off for TV ad and game

Walsh Trott Chick Smith and Rocket have developed a multimedia campaign for Crusha Milkshakes.

The initiative aims to encourage children aged nine to 13 to try all four Crusha flavours.

The campaign begins on Saturday with a TV execution that features the animated Northern kittens made famous by Joel Veitch and the website

The ad will be appearing on terrestrial TV, during children's programmes such as SMTV, and satellite, on channels such as Nickelodeon and the Cartoon Network.

The campaign was written by Elaine Jones and art directed by Anna Goodyear.

It was animated by Veitch of Rathergood Productions. The game was created by 3rd Sense. Media planning and buying was by Rocket.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners