LONDON - Marmite is continuing its "love/hate" strategy in a new print campaign created by DDB London.
Promoting a new range of Marmite Snacks, the pictures show someone loving the product, if looked at from one angle, but hating the product if looked at from another.
In one ad, it seems as though a person is taking a bite from a jumbo rice cake, but from another angle, it looks as if they're flushing it down the toilet.
Another execution features someone either pouring bread sticks into their hand, or putting them back into the bag, depending on how the ad is viewed.
The ads will appear in monthly and weekly magazines throughout September and October.
Noam Buchalter, marketing manager; David Titman, marketing executive, Marmite
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