DigitasLBi captures global WorldPay brief

WorldPay: names DigitasLBi as lead global digital agency
WorldPay: names DigitasLBi as lead global digital agency

WorldPay, the payment processing company, has appointed DigitasLBi as its lead global strategic digital agency.

DigitasLBi will work with WorldPay to develop and execute a global strategy across bought, owned and earned digital channels.

The agency was appointed  after a five-way competitive pitch.

Activity will include the development of a single, responsive global digital platform to support the brand’s customer acquisition strategy.

Kevin Dallas, the e-commerce chief product and marketing officer at WorldPay, said: "We felt DigitasLBi’s strong strategic capabilities and understanding of our business combined with their unparalleled geographic footprint made them the perfect agency partner to help us engage with our customers online."

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