Disney characters used in shocking anti-incest campaign

Saint Hoax: uses cartoon characters to promote awareness of incest
Saint Hoax: uses cartoon characters to promote awareness of incest

Disney film characters Sleeping Beauty, Ariel, and Princess Jasmine, are being used in a shocking poster campaign to raise awareness about incest.

The images by anonymous Middle Eastern artist, Saint Hoax, show the princesses from Disney’s popular animated films, 'The Little Mermaid', 'Aladdin' and 'Sleeping Beauty', being forcibly kissed by their fathers.

The three pieces, called, "Princest Diaries" aim to raise awareness that a high proportion of sexual abuse against young people is carried out by family members, according to the posters.

Saint Hoax’s website says the work is "an awareness campaign targeting minors who have been subject to sexual abuse by a family member.

"The aim of the poster series is to encourage victims to report their cases in order for the authorities to prevent it from happening again."

Saint Hoax creates art which often features political leaders and figures from pop culture. One piece titled "cereal killers" shows images of leaders like Kim Jong-un and Vladimir Putin on breakfast cereal boxes.

Saint Hoax did not reply to requests for comment.


Get the latest marketing, advertising, media and digital jobs to your inbox.

Create an alert now
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners