EBay calls European social media review

EBay: social media review
EBay: social media review

EBay, the online auction and retail brand, is reviewing its social media strategy across Europe with a view to con­solidating the business into a single agency.

A pitch is in its early stages and chemistry meetings have yet to be held. Creativebrief is helping eBay to run the process.

EBay currently uses a number of agencies for social media work across Europe. Although the brand has a presence on channels such as Facebook and Twitter, it is looking for an overarching strategy for social media.

A spokeswoman for eBay said: "We’re currently conducting a review of our social agency portfolio in Europe."

In September 2013, eBay called a review of its EMEA media arrangements. Media­Com was appointed to the £82 million account in May.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners