Stella Artois, the Anheuser-Busch InBev beer brand, has appointed Elvis to its UK below-the-line account after a competitive pitch.
Elvis, which is part of EDC, will work on below-the-line promotional and shopper marketing activity for Stella Artois, focusing on in-store and on-trade work. Four agencies are thought to have been involved in the pitch.
Phil Pick, the marketing manager for Stella Artois UK, said: "Stella Artois is pleased to have appointed Elvis to the agency roster for Stella Artois’ UK below-the-line promotional and shopper marketing activity."
Elvis did not comment on the win. It will replace The Big Kick on the below-the-line business. Stella Artois previously worked with agencies including DraftFCB and Together Agency.
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