ESPN "time zone" by Wieden & Kennedy New York

The sports broadcaster ESPN has released a TV spot promoting its coverage of the 2014 Fifa World Cup. Wieden & Kennedy New York created the ad, which follows people across the world getting ready to watch the same match in different time zones. It was written by Andrew Jasperson, art directed by Mathieu Zarbatany and directed by Stacy Wall through Imperial Woodpecker.

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