ExxonMobil consolidates global ad and media business into BBDO and UM

ExxonMobil: consolidates global ad and media business
ExxonMobil: consolidates global ad and media business

ExxonMobil, the energy conglomerate, has consolidated its global advertising and media accounts into BBDO and Universal McCann.

ExxonMobil, which operates Esso, Mobil and ExxonMobil in the UK, worked with a roster of advertising agencies worldwide, including Euro RSCG, McCann Erickson, DDB and BBDO.

DDB will continue to work on ExxonMobil's below-the-line work for Exxon's fuel business, while BBDO will handle the company's entire advertising business.

IT will include the company's $40m corporate business that was previously handled by McCann Erickson and EuroRSCG.

Universal McCann has won the consolidated media business in a three-way shoot out against other roster agencies OMD and MPG.

A review of the process began in October.

ExxonMobile, which currently supplies 10% of the UK's total oil and gas production, spent £8.9m across all media in UK. The majority was spent on press and TV between August 2009 and July 2010, according to The Nielsen Company.

In the US, the company spent $111m on media in 2009 and $51m in the first seven months of 2010, according to Nielsen.

A spokesperson for ExxonMobil was unavailable for comment.

Follow Sara Kimberley on Twitter @SaraKimberley

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