Fallon launches latest Sony Bravia ad

LONDON - Fallon's latest Sony Bravia ad, using a 10 tonne zoetrope that plays images of the AC Milan footballer Kaka, launched last night in Australia.

Constructed in a piazza in Venaria, near Turin, the ad begins with the zoetrope, which is covered in red lights, beginning to spin.

As it speeds up, images of Kaka appear as a crowd of locals watch in amazement. The ad ends with the line: "The smoothest picture ever."

The ad will be rolled out in Asia over the next month, and is due to break in the UK in early April.


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