LONDON - Fallon's latest Sony Bravia ad, using a 10 tonne zoetrope that plays images of the AC Milan footballer Kaka, launched last night in Australia.
Constructed in a piazza in Venaria, near Turin, the ad begins with the zoetrope, which is covered in red lights, beginning to spin.
As it speeds up, images of Kaka appear as a crowd of locals watch in amazement. The ad ends with the line: "The smoothest picture ever."
The ad will be rolled out in Asia over the next month, and is due to break in the UK in early April.
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